Ciudad Juárez, Chihuahua, Mexico – December 13, 2025 – The highly anticipated third edition of the “Un Regalo de Altura” (A Gift from Above) solidarity campaign officially launched this Thursday outside Plaza Sendero in Ciudad Juárez. In a unique and attention-grabbing spectacle, local broadcasters Román Vázquez and Shaon Ortiz were elevated to over 40 meters within a 2×2 meter metallic structure, intricately decorated to resemble a giant gift. The duo is set to remain suspended until Sunday, December 14, continuing a tradition aimed at boosting the Fire Department’s annual toy collection initiative, known as the Santa Bombero campaign.
The Core Mission: Bringing Joy to Children
The primary objective of “Un Regalo de Altura III” is to gather new or gently used toys. These donations are crucial to ensure that children across Ciudad Juárez receive a special gift during the festive Christmas season. From the initial hours of the campaign, families and visitors enthusiastically approached the collection point, eager to contribute their donations. This immediate engagement fostered a lively and festive atmosphere, underscoring the strong community participation in this charitable endeavor.
Cultural Support Enhances the Event
Adding significant momentum to the initiative, the Institute for Culture of the Municipality of Juárez joined forces with its Caravana Cultural. This cultural caravan enriches the event with a vibrant program of music, engaging activities, and performances by talented local artists. Their involvement is designed to accompany the collection efforts throughout the day and uplift the spirits of those who come forward to donate. Thursday afternoon’s cultural lineup featured performances from La Calle Colombiana, Armando Luna and his Banda Luna Nueva, Grupo La Excelencia, and El Son del Barrio. These musical groups offered a diverse range of rhythms, contributing significantly to maintaining a warm, family-friendly, and community-oriented atmosphere.
Continued Collection and Community Invitation
The toy drive is scheduled to run actively until Sunday, December 14. Organizers anticipate a substantial increase in donations as more residents of Ciudad Juárez become aware of and approach the conclusion of the campaign. The organizers have reiterated their invitation to the public to visit Plaza Sendero and contribute a toy, emphasizing that each donation has the potential to become a profoundly meaningful gesture for the children of Juárez during this special time of year. The campaign will feature continuous activities and the ongoing presence of the elevated broadcasters, who will conclude their participation once the collection officially ends.
Impact of the Santa Bombero Campaign
The Santa Bombero campaign, a long-standing tradition in Ciudad Juárez, plays a vital role in ensuring that no child is left without a gift during the holiday season. The collective efforts of the Fire Department, local media, cultural institutions, and the community at large highlight the spirit of solidarity and generosity that defines the city during Christmas. The unique approach of “Un Regalo de Altura” has proven to be an effective method for drawing public attention and encouraging widespread participation in this significant charitable cause.
The success of previous editions of “Un Regalo de Altura” has set a high standard, and this year’s launch indicates an equally promising outcome. The visual spectacle of the elevated broadcasters serves not only as a call to action but also as a symbol of the community’s collective commitment to spreading joy and hope among its youngest members. The campaign not only collects toys but also fosters a sense of unity and shared responsibility, making the holiday season brighter for countless families in Ciudad Juárez.
Source: https://segundoasegundo.com/inicia-la-tercera-edicion-de-la-colecta-un-regalo-de-altura-en-ciudad-juarez/
