CIUDAD JUÁREZ, January 15, 2026 – Ciudad Juárez has seen the closure of 100 tortilla shops since 2021, a significant reduction in the number of active businesses in the city. Currently, around 463 tortilla shops remain operational. Industry representatives attribute these closures to a confluence of factors, including the lingering effects of the pandemic, persistent insecurity, and a steady increase in the cost of essential raw materials.
The Impact of the Pandemic and Economic Pressures
The COVID-19 pandemic initiated a challenging period for many small businesses in Ciudad Juárez, and tortilla shops were not immune. Lockdowns, reduced consumer spending, and supply chain disruptions severely impacted their profitability. Following the pandemic, these businesses have continued to grapple with an unstable economic environment.
According to sources within the sector, the rising cost of corn, gas, and electricity, which are crucial for tortilla production, has made it increasingly difficult for many shops to sustain operations. These elevated operational costs, coupled with a highly competitive market, have pushed numerous establishments to close their doors permanently.
Insecurity Adds to Business Challenges
Beyond economic pressures, the issue of insecurity in Ciudad Juárez has also played a role in the decline of local businesses. While specific incidents were not detailed, the general climate of insecurity can deter customers, impact supply chains, and increase operational risks for business owners. This adds another layer of complexity for small and medium-sized enterprises trying to thrive in the city.
Upcoming Price Hike for Tortillas
Further compounding the challenges for consumers, the price of tortillas in Ciudad Juárez is set to increase. Starting January 22, the price per kilogram of tortillas will rise by two pesos, from 26 to 28 pesos. This adjustment will affect more than 450 tortilla shops affiliated with Canacintra in Ciudad Juárez. This price increase is a direct response to the escalating production costs faced by these businesses, aiming to offset some of the financial burdens they are experiencing.
Efforts to Support Local Businesses
Despite the closures, there are ongoing discussions and efforts to support local businesses. Authorities and industry associations are exploring strategies to help the remaining tortilla shops navigate the economic landscape. However, the current trend indicates a need for more comprehensive support to prevent further closures and ensure the stability of this essential local industry.
The continuous decline in the number of tortilla shops not only reflects economic hardship but also impacts the cultural and culinary landscape of Ciudad Juárez, where tortillas are a staple of daily life.
