Ciudad Juarez, January 16, 2026 – The State Public Security Secretariat (SSPE), led by Secretary Gilberto Loya Chávez, has introduced the “Soy Fan” card program, an initiative designed to provide direct benefits to police personnel operating in Ciudad Juarez and the northern region of the state. These cards offer discounts and promotions at various businesses, aiming to enhance the well-being and motivation of law enforcement officers.
Inter-institutional Collaboration for Police Welfare
This program is the result of a collaborative effort involving several key organizations, including CANACO Juárez (Chamber of Commerce), El Diario de Juárez, and Distribuidores del Río. These entities have partnered with the SSPE to foster the integral welfare, motivation, and recognition of the daily work carried out by police personnel.
The official launch event took place at the State Police detachment in Ciudad Juarez, attended by approximately 200 state police officers from various operational areas within the northern zone. This included personnel from Police Deployment, Special Forces, and the Penitentiary System.
Key Stakeholders Present at the Ceremony
The ceremony saw the participation of prominent figures from both the business sector and public administration. Among them were Luis Fernando Hernández, Executive Vice President of CANACO Juárez; Osvaldo Rodríguez, Commercial Director of El Diario de Juárez; and Sergio Lastra, Marketing Director of Distribuidores La Frontera. Their presence underscored the broad support for this initiative from the local business community.
SSPE authorities also attended the event, including Susana Bazaldúa, Undersecretary of Administration; Luis Aguirre, Undersecretary of the General Staff; Ricardo Realivázquez, Undersecretary of Police Deployment; and retired Division General Ricardo Fernández Acosta, Undersecretary of the Penitentiary System. Their collective presence highlighted the institutional commitment to the program’s success.
Dignifying Police Work and Ensuring Public Safety
The SSPE emphasizes that these actions reaffirm its commitment to strengthening and dignifying its police force. Officers daily risk their lives in the line of duty to restore and preserve the tranquility of the citizens of Chihuahua. The underlying premise of this initiative is that enhanced security leads to tangible results for the community.
The “Soy Fan” card program is expected to contribute to improved morale and job satisfaction among police officers, which in turn can lead to more effective law enforcement and a safer environment for residents of Ciudad Juarez.
This initiative reflects a growing trend in public security strategies to not only focus on operational effectiveness but also on the well-being and support systems for the personnel who are on the front lines of maintaining peace and order.
Impact on Police and Community
By offering concrete benefits, the SSPE aims to demonstrate appreciation for the challenging and often dangerous work of its officers. This recognition is crucial for fostering a positive work environment and encouraging dedication to public service. The program is also expected to strengthen ties between the police force and the local business community, creating a supportive ecosystem for those who protect the city.
The long-term goal is to reduce turnover rates, attract new talent to the police force, and ultimately enhance the overall security landscape of Ciudad Juarez and the wider Chihuahua state.
Source: https://entrelineas.com.mx/encabeza-sspe-entregas-de-tarjetas-soy-fan-para-fortalecer-la-labor-policial-en-ciudad-juarez/
