Ciudad Juárez, Chihuahua – Jack in the Box, the popular fast-food franchise, officially opened its second location in Ciudad Juárez this Friday, February 6, 2026. Situated on Manuel Gómez Morín Boulevard, the new establishment aims to provide fresh employment opportunities for residents in the border city.
Rapid Expansion in Chihuahua State
Founded in 1951 by Robert O. Peterson, Jack in the Box primarily operates on the West Coast and in the southern United States, boasting over 2,000 locations. The inauguration of the first restaurant in Ciudad Juárez took place on Monday, March 24, 2025, which saw long lines of customers eager to try popular items like the Buttery Jack and Ultimate Cheeseburger, known for their grilled meats and buttered buns. The menu also features tacos, burritos, breakfast options, and milkshakes.
Salvador, who is responsible for training new employees, confirmed that this is the second Jack in the Box in Ciudad Juárez and the fourth in the state of Chihuahua, with two other restaurants already operating in Chihuahua City. He also revealed to NetNoticias that a third location in Ciudad Juárez is expected to open this year at the intersection of Tecnológico Avenue and Zaragoza Boulevard.
Addressing Employment Needs in the Region
This rapid expansion is seen as a crucial source of employment for Ciudad Juárez, particularly as the city faces economic challenges due to the closure of several maquiladora companies. The official announcement of Jack in the Box’s arrival in the city was made at the end of 2024, with its initial location established on Ejército Nacional Avenue, at the intersection with Tecnológico Avenue.
The company’s continued investment in the region underscores its commitment to the local economy and its potential to alleviate the current employment crisis. The new restaurants are expected to create a significant number of jobs, offering a lifeline to many residents seeking stable employment.
Community Impact and Future Prospects
The arrival and expansion of international franchises like Jack in the Box not only diversify the culinary landscape of Ciudad Juárez but also contribute to the economic stability of the community. As the city navigates its economic challenges, these new businesses provide much-needed opportunities for growth and development.
The management expressed optimism about the future, emphasizing their dedication to being a positive force in the community through job creation and quality service. The upcoming third location further solidifies Jack in the Box’s presence and commitment to the region.
Source: https://netnoticias.mx/juarez/llegada-de-jack-in-the-box-a-juarez-brinda-empleo-a-los-fronterizos
