Mexico City’s Traditional Pulquerias to Adopt New Hours and Restrict Alcohol Sales
Mexico City, July 24, 2026 – Traditional pulquerias in Mexico City are set to undergo significant operational changes, including revised opening hours and a ban on selling alcoholic beverages other than pulque. These new regulations, enacted by Mayor Clara Brugada, were published in the Official Gazette of Mexico City on July 23, 2026, and will come into effect ninety days later, on October 21, 2026.
New Classification and Operating Hours
Under the new decree, which amends articles 19, 24, and 24 bis of the Law on Commercial Establishments, traditional pulquerias will now be classified as ‘neighborhood impact’ businesses. This reclassification subjects them to specific regulations governing such establishments.
The reform to article 24 of the Law on Commercial Establishments stipulates that traditional pulquerias will be permitted to operate from 10:00 AM to 10:00 PM. This twelve-hour window will be the sole period during which they can sell ‘the drink of the gods,’ both for on-site consumption and takeaway.
Restrictions on Alcohol Sales and Other Prohibitions
A key aspect of the new legislation is the prohibition on selling alcoholic beverages other than pulque. Article 24 bis explicitly states that the primary commercial activity of traditional pulquerias must be the sale of natural and cured pulque, defined as ‘the fermented beverage derived from maguey aguamiel.’
While these establishments may complement their offerings with food and snacks, they will face several strict prohibitions:
- No sales of other alcoholic beverages: This means no beer, mezcal, or other spirits will be allowed.
- No entry for minors: Individuals under the legal drinking age will be barred from entering.
- No open bar modality: The practice of offering unlimited drinks for a set price will be prohibited.
These measures aim to preserve the traditional character of pulquerias and regulate their impact on local communities.
Implementation Timeline
The second transitory article of the reform specifies that the decree will become effective ninety days after its publication in the Official Gazette of Mexico City. Consequently, the new rules will be enforced starting on October 21, 2026.
The Mayor’s office has indicated that these changes are part of a broader effort to regulate commercial activities within the city and ensure a balance between business operations and community well-being. The reclassification of pulquerias as ‘neighborhood impact’ businesses reflects a growing trend towards stricter oversight of establishments that may affect residential areas.
Local business owners and patrons are encouraged to familiarize themselves with the upcoming regulations to ensure compliance once they take effect. The long-term impact of these changes on the cultural landscape and economy of Mexico City’s traditional pulquerias remains to be seen.
