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500 Seniors Embark on Tour as Part of Mexico City’s ‘Colibrí de Plata’ Program
Mexico City, September 30, 2026 – Five hundred senior citizens from Mexico City embarked on a tourist trip to various destinations in central Mexico this morning, as part of the ‘Colibrí de Plata’ (Silver Hummingbird) program. This initiative, spearheaded by the Mexico City government, aims to ensure that neither age nor financial constraints limit access to new places and enriching experiences.
Among the participants were members of the ‘Pioneras del 71’ (Pioneers of ’71), Mexico’s historic women’s national football team that competed in the 1971 World Cup. Bertha Orduña Molina, one of the ‘Pioneras’, recalled that 55 years ago, after their tournament, the team traveled together to Acapulco. This new journey, she noted, represents a poignant reunion.
“I’m going to tell you something: as soon as they give the starting signal, jump! And I’ll tell you why. Because this is a unique moment, it will not be repeated. We are not all going to go out together again. It is a very special, very unique moment,” she expressed with visible emotion.
Tourism as a Right, Not a Privilege
The event, held as part of the commemoration of World Tourism Day, saw the Head of Government, Clara Brugada Molina, officially send off the travelers. Brugada emphasized that tourism should be understood as a right for all citizens, not a privilege reserved for those who can afford it.
Speaking from the Alameda Central, the mayor highlighted that two years into her administration, the ‘Colibrí Viajero’ (Traveling Hummingbird) program is on track to reach one million travelers. The program expands opportunities for Mexico City residents to explore not only the capital’s attractions but also other destinations across the country.
The ‘Colibrí de Plata’ modality of the program offers social tourism, allowing seniors to visit various cultural and natural destinations free of charge. This generation of beneficiaries will travel to Puebla, Tlaxcala, Morelos, the State of Mexico, Querétaro, and Guerrero, as part of a metropolitan alliance.
Mexico City’s Growing Tourism Sector
Brugada also took the opportunity to underscore the capital’s robust tourism performance. According to figures presented during the event, Mexico City welcomed over 10 million hotel tourists between January and August of this year, representing a seven percent increase compared to the same period last year.
Alejandra Frausto, Secretary of Tourism, further detailed that tourism accounts for approximately 10 percent of Mexico City’s GDP and employs nearly one million people. She also noted that the sector is a significant employer of women and young people.
The day’s activities also included the recognition of tourism service providers and guides with 25 years of experience, as well as the presentation of certificates related to training and sustainable practices.
