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Mexico City, October 16, 2026 – In an effort to promote the rich cultural heritage of Mexico and prepare the capital for the upcoming Day of the Dead festivities, the new ‘Charrobús’ was officially presented. This project is a collaboration between El Charro González and Capital Bús, designed to offer a unique tourist experience.
Secretary of Tourism Highlights Cultural Richness
The presentation was led by Mexico City’s Secretary of Tourism, Alejandra Frausto, who emphasized the importance of fostering local tourism and traditions through this innovative transportation alternative. “We are happy that this new Capital Bús transport will travel the city and showcase the richness of the cultural capital that we are,” Frausto stated.
Launch Coincides with Traditional Festivities
The launch of the ‘Charrobús’ marks the beginning of the season when Mexico City’s streets begin to fill with traditional elements such as marigolds, ‘catrinas,’ and thematic lighting, all in anticipation of the Day of the Dead celebrations. This new transport aims to provide both residents and national and international visitors with a unique way to rediscover the city’s emblematic corners, all within a theme deeply rooted in Mexican identity.
An Open Invitation to Experience Mexican Traditions
Authorities reiterated that the tourist offering is open to the public, inviting everyone to join the celebrations and experience the season’s traditions firsthand. Initiatives like the ‘Charrobús’ position Mexico City as a significant hub for cultural tourism, strengthening strategies that revitalize the local economy and revalue Mexico’s historical and festive heritage.
Source: https://www.excelsior.com.mx/ciudad-de-mexico/presentan-nuevo-charrobus-cdmx
