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MEXICO CITY – BARNES, an international firm specializing in luxury real estate and high-end lifestyle services, has officially opened its first office in Mexico City. The move signals a strategic push to capture the growing interest of both domestic and international buyers in the capital’s premium residential market.
The company highlighted that Mexico City offers highly attractive conditions for luxury investment, citing its diverse architectural landscape, rich cultural heritage, and competitive pricing when compared to other major global luxury hubs. According to the BARNES City Index 2026, which ranks the 50 most sought-after cities by high-net-worth individuals, Mexico City currently ranks ahead of major global destinations such as Luxembourg, Hong Kong, and Toronto.
Projected Growth in Prime Real Estate
BARNES estimates that residential properties located in the city’s prime zones could see an appreciation in value of between 25% and 35% by 2030. This optimistic outlook is driven by the sustained interest from international investors and a limited supply of high-end real estate inventory.
Benjamin Brjost, Deputy General Director of BARNES Mexico, emphasized the city’s global appeal: “National and international buyers are looking to diversify their assets and access a unique lifestyle in Mexico City. Its gastronomy, architecture, and quality of life place it firmly on the radar of global investors.”
A Growing Global Market
The firm also pointed to broader trends in the growth of the global high-net-worth population. Data presented by BARNES shows that this demographic expanded from approximately 77,500 individuals in 2004 to over 510,000 by 2025. This growth, fueled by increased international mobility and connectivity, has significantly bolstered the demand for prime residential assets.
José Micha Mizrahi, Director of New Developments at BARNES Mexico, noted that the country possesses unique attributes that attract affluent clients. “Mexico has talent, architecture, and engineering that are accessible to the type of client we are seeking. Our goal is to highlight that local art of living,” said Mizrahi.
The new Mexico City office will manage high-end residential sales and investment operations, leveraging the company’s global network to assist both buyers and property owners. The firm expects to serve a diverse client base, including foreign families looking to establish long-term residency and U.S. buyers seeking second homes in Mexico.
Źródło: El Economista
