Ciudad Juárez, Chihuahua – The State Government, through the Secretary of Tourism, has implemented the “Magic Color Routes” program in Ciudad Juárez, with the objective of comprehensively improving the urban image and strengthening the visual environment of Chihuahua’s localities.
State Government and Municipality Collaborate on Urban Enhancement
This project saw the State Government contribute 1.5 million pesos, while the City Council undertook the execution of the works through public works contracting. This joint effort resulted in the intervention of 16,000 square meters of facades located on streets such as Santos Degollado, Ignacio Mariscal, and on Vicente Guerrero, 16 de Septiembre, and Noche Triste avenues, among others.
Boosting Community Identity and Tourism
This initiative seeks to strengthen community identity, promote attractive environments, and trigger tourism activity in the cities. Additionally, it contributes to the transformation of public spaces, creates harmonious environments, and strengthens the sense of identity, pride, and belonging.
Project Details and Impact
The program, officially launched on February 19, 2026, focuses on key areas within Ciudad Juárez, targeting visible improvements that resonate with both residents and visitors. The selection of streets and avenues for intervention was strategic, aiming to maximize the visual impact and create a more welcoming atmosphere across the city. The 16,000 square meters of facades that have been painted and revitalized represent a significant undertaking, showcasing a commitment to urban renewal and aesthetic improvement.
Economic and Social Benefits
Beyond the immediate visual enhancements, the “Magic Color Routes” program is expected to yield broader economic and social benefits. By making Ciudad Juárez more appealing, the program aims to attract more tourists, which in turn can stimulate local businesses, create jobs, and generate additional revenue for the city. The emphasis on strengthening community identity and pride is also a crucial aspect, as it fosters a sense of ownership and collective responsibility among residents for their urban environment.
Future Outlook and Sustainability
The success of this initial phase in Ciudad Juárez may pave the way for similar programs in other parts of Chihuahua, as the State Government continues its efforts to enhance the overall appeal of its localities. The long-term sustainability of such initiatives often depends on ongoing maintenance and community engagement, ensuring that the positive changes are preserved and continue to benefit the city for years to come. The collaboration between state and municipal authorities serves as a model for effective governance in urban development projects.
The “Magic Color Routes” program represents a tangible investment in the future of Ciudad Juárez, demonstrating a commitment to creating a vibrant, aesthetically pleasing, and culturally rich urban landscape that can be enjoyed by both its inhabitants and visiting tourists.
Source: https://newsreportmx.com/2026/02/19/lanzan-en-ciudad-juarez-el-programa-rutas-magicas-de-color-con-una-inversion-superior-a-1-5-mdp/
