Ciudad Juárez, Chihuahua, Mexico – Coca-Cola, a brand deeply woven into the fabric of Mexican culture for a century, marked its 100th anniversary in the country with a special celebration in Ciudad Juárez on Thursday, September 17, 2026. The event, held at the Superette branch on Manuel Gómez Morín and Camino Escudero, brought together representatives from Coca-Cola, Almacenes Distribuidores de la Frontera, clients, collaborators, and commercial partners.
A Century of Growth and Community Ties
The celebration underscored that reaching the first centenary is not an end, but a new beginning, built upon decades of strong foundations. Speakers highlighted the significant role Ciudad Juárez played in Coca-Cola’s early history in the region. In 1936, Don Tomás Fernández Blanco obtained the license to bottle Coca-Cola in this border city, initiating a business relationship that later continued with Arca Continental Ciudad Juárez.
Company representatives stressed the importance of maintaining close collaboration with clients, collaborators, partners, and communities to continue generating value for the next 100 years. “Reaching the first 100 years does not mean the story is over; it means having strong roots to begin its next chapter,” was a key message reiterated during the event.
Del Río’s Endorsement and Shared History
Pita de la Vega, a representative of Del Río, a company with strong ties to the border’s commercial activity, also participated in the event, extending a welcome and congratulations for Coca-Cola’s centennial in Mexico. De la Vega recalled the close relationship her company has maintained with Ciudad Juárez and Coca-Cola, noting that both have been integral to the growth and transformation of this border community.
“We were born in this community, we are part of this community, here we have grown and lived through all the moments this city has experienced,” De la Vega stated, emphasizing Del Río’s involvement in various aspects of Juárez, including health, sports, and economic development. She also proudly mentioned that Del Río itself boasts nearly 90 years of history, starting as a small store, making its long-standing partnership with Coca-Cola a source of pride.
Recognizing Dedicated Collaborators
The celebration also served as an opportunity to acknowledge the thousands of individuals who contribute to the company’s operations in the region. Special recognition was given to the more than 4,000 collaborators who work for Coca-Cola and have been instrumental in maintaining its relationship with clients and communities.
A century after its arrival in Mexico, Coca-Cola looks to the future with a commitment to upholding the alliances forged across generations and continuing to be an integral part of the daily lives of the communities it serves.
Source: netnoticias.mx
