The Embassy of Malta in Washington, also accredited to Mexico, announced yesterday (October 15, 2025) its formal endorsement of SiGMA’s upcoming North America Summit – SigmaPlay, set for September 2026 in Mexico City. This move represents SiGMA’s first event in Mexico and its entry into the North American region, highlighting the growing connections between the global gaming and technology industries and the Mexican market.
Why does this endorsement matter for Mexico City?
Ambassador Godfrey Xuereb stated that the summit will create new opportunities for Mexico to pursue its economic and tourism goals while connecting North and South American markets. The support from the Malta Embassy reinforces Malta’s continued role in the global digital economy and shows confidence in Mexico City’s ability to host large, internationally focused industry events.
Who is behind the support?
Ambassador Xuereb highlighted that SiGMA is a Maltese success story – starting in Malta and evolving into a platform that connects industries and ideas across continents. He added that Malta will have a presence at the 2026 event, which reflects the country’s ongoing support for SiGMA’s growth and for partnerships that gather governments, regulators, innovators, and investors.
What will the summit offer attendees?
Organizers expect over 4,000 delegates to attend SiGMA North America: Mexico City 2026. The program will include bilingual sessions in Spanish and English, in addition to conferences, an international expo, networking events, and cultural activities. The format is structured to promote cross-border engagement and facilitate partnerships within the gaming, technology, and investment sectors.
Program highlights and audience
Following SiGMA’s established model, the Mexico City edition will bring together public- and private-sector stakeholders. Government representatives, regulatory bodies, technology providers, and investors are expected to use the summit as a forum for discussing innovation, compliance, and market development throughout the Americas.
Expected impact on business and tourism
The endorsement positions the summit as both an industry catalyst and a showcase for the city. As explained by Ambassador Xuereb, hosting SiGMA in Mexico City can boost business development in gaming and technology while highlighting the energy of Mexico’s tourism and hospitality sectors. For the local economy, the expected arrival of delegates and the related events could create tangible benefits for hotels, venues, and service providers.
Mexico City’s role in connecting markets
Located at the crossroads of the Americas, Mexico City is in a good position to host talks aimed at improving connections between northern and southern markets. The 2026 summit supports that goal by gathering international stakeholders to explore opportunities, regulatory trends, and investment throughout the region.
When will it happen and what’s next?
The summit is scheduled for September 2026 in Mexico City, and the Embassy of Malta has confirmed it will be represented there. As preparations move forward, organizers are highlighting a bilingual program and a large-scale expo that show the scale and ambition of SiGMA’s first edition in Mexico.
Source: https://www.yogonet.com/international/news/2025/10/15/115799-malta-embassy-backs-sigma-north-america-summit-in-mexico-city-for-2026
