Mexico City, February 27, 2026 – The Digital Agency for Public Innovation (ADIP) of the Mexico City government has introduced an innovative digital tool, the ‘Xoli’ chatbot, to facilitate the exploration of the capital’s cultural and tourist offerings for both residents and the influx of visitors expected for the 2026 FIFA World Cup.
Xoli: Your Personal Guide to Mexico City
Named after the characteristic leucistic axolotl, Xoli is designed to simplify the process of finding cultural sites, historical venues, dining options, and transportation within Mexico City. The chatbot operates through WhatsApp, providing a user-friendly interface for instant recommendations.
To initiate a conversation with Xoli, users simply send a message to the number 5565659395. Upon first interaction, the chatbot prompts the user to select their preferred language, offering both English and Spanish options. Once the language is set, Xoli presents a menu of choices, asking, “What do you want to do today?”
Key Features and Options:
- Museums and Festivals: Provides information and recommendations on the city’s diverse museum landscape and upcoming cultural events.
- Restaurants and Accommodation: Guides users to various dining establishments and lodging options.
- Mobility and Transportation: Offers assistance with navigating Mexico City’s public transport system and general mobility advice.
- FIFA World Cup 2026: Features a dedicated section to assist tourists attending the global sporting event.
The launch of Xoli is part of Mexico City’s broader strategy to enhance the visitor experience and prepare for the significant number of tourists expected for the 2026 World Cup. The initiative aims to make cultural and tourist information more accessible and engaging, leveraging artificial intelligence to personalize recommendations.
Context of Development:
The chatbot was developed by Wendy Vega, a web editor and photojournalist from UNAM, who has collaborated with major publishing houses and federal government institutions. Her expertise in communication and digital media has been instrumental in creating this user-centric platform.
This digital innovation comes at a time when Mexico City is actively promoting its cultural and historical richness. Recent reports indicate a significant increase in spending to promote Mexico City in other states and countries, highlighting the government’s commitment to boosting tourism.
Impact on Tourism and Local Economy:
The introduction of Xoli is expected to contribute positively to the local economy by making it easier for tourists to discover and access various attractions, potentially increasing foot traffic to cultural institutions, restaurants, and local businesses. By providing tailored recommendations, Xoli aims to encourage a deeper and more diverse exploration of the city beyond conventional tourist routes.
Mexico City continues to be a vibrant hub for cultural and sporting events. Recent news includes the Anime Fest 2026, special editions focusing on popular series, and ongoing discussions about major concerts, all contributing to the city’s dynamic cultural calendar.
