Salomon Establishes Latin American Presence with Flagship Store in Mexico City
Mexico City, March 26, 2026 – Salomon, the renowned French outdoor brand, has officially inaugurated its first flagship store in Latin America, choosing Mexico City as its strategic entry point. Located at Valladolid 80 in the vibrant Roma Norte neighborhood, the new establishment, dubbed “Casa Salomon,” spans 260 square meters and aims to be more than just a retail outlet.
Mexico City: A Global Epicenter for Salomon
The decision to open in Mexico City underscores the brand’s recognition of the city as a crucial market and a global hub for art, culture, and gastronomy. Steve Doolan, President and General Manager for the Americas, emphasized the importance of connecting with the local community. “Mexico is not only a relevant market for the region but a global epicenter of art, culture, and gastronomy; it is important for Salomon to be connected with this community,” Doolan stated.
This opening is reportedly the first of several planned expansions across Latin America in the coming year, signaling Salomon’s ambitious growth strategy in the region.
“Casa Salomon”: A Unique Retail Experience
“Casa Salomon” deviates from traditional retail models by integrating various features designed to enhance customer engagement and foster community. Beyond showcasing the latest in trail running footwear and lifestyle products, the store offers:
- Product Testing Zones: Allowing customers to experience the gear firsthand before making a purchase.
- Runner Amenities: Including lockers and a café, catering to individuals who utilize the area for training.
- Showroom and Community Space: A dedicated area for meetings with commercial partners and marketing activities aimed at bringing consumers closer to the brand.
Katarina Cloidt, General Director of Salomon for Latin America, highlighted that this establishment “marks a milestone in the brand’s evolution in the region” by blending commerce with social interaction.
Strong Financial Performance Supports Expansion
Amer Sports, Salomon’s parent company, reported robust financial results in its latest quarter, with revenues reaching $2.1 billion, marking a 28.5% year-over-year increase, and a net profit of $131.5 million. This strong performance provides a solid foundation for Salomon’s expansion initiatives.
Victor Chen, Amer Sports’ Chief Strategy Officer, affirmed that the Mexico City opening reinforces the company’s commitment to a market with enormous growth potential. The strategic move into Latin America reflects a broader vision for the brand’s global presence and market penetration.
Source: adn40.mx
