Mexico City, May 31, 2026 – Mexico City has successfully concluded its second intervention in the prestigious ITB China 2026 fair, solidifying its appeal within the competitive Asian market. This diplomatic and commercial endeavor reinforces the Mexican capital’s position as a key and highly strategic destination in the run-up to the 2026 FIFA World Cup.
Commercial Agreements to Boost Tourism During the Sporting Event
Over three intensive days in Asia, the delegation representing the Government of Mexico City, led by Clara Brugada Molina, successfully held 276 business meetings with various Chinese tourism companies. This figure reflects the success of the current international promotion strategy aimed at diversifying the profile of visitors arriving in the metropolis.
Notably, working groups were held with FIFA-certified agencies responsible for marketing access and travel packages for the global tournament. These corporations are already promoting exclusive itineraries for the inaugural match that the capital will host, opening an unparalleled window to attract high-spending tourists.
Official Statements on Strengthening Relations with Asia
To highlight this rapprochement, Alejandra Frausto Guerrero, head of the capital’s Secretariat of Tourism, emphasized the need to foster cultural exchange between both territories. “Mexico and China are two civilizations that respect the past and build towards the future. Cultural diversity is humanity’s greatest wealth,” the official stated regarding this vital transcontinental link.
In line with the upcoming major sporting event, the secretary added her vision for the future and the department’s plans. “We will take advantage of the opportunity of the World Cup to deepen collaboration and promote a stable and long-term tourism cooperation relationship with China.” These actions seek to consolidate the extensive work carried out during 2025.
Sustained Growth of the Eastern Market Towards the Country’s Capital
For her part, Jennie Shrem Serur, General Director of the Mexico City Tourism Promotion Institute, validated the impact of these promotional campaigns with compelling figures. “We have worked with different markets throughout this year, such as the Chinese market, which increased its arrival by 11 to 15 percent compared to last year. These are markets we have attended to specifically, and where Mexico City’s promotion is already showing results and is constantly growing,” she affirmed.
In addition to solidifying the city as an epicenter of innovation and recreation, authorities sought to substantially improve air connectivity. To this end, they held dialogues with senior management of China Southern Airlines, exploring various viable alternatives to inaugurate new flight routes that directly link oriental travelers with the center of Mexico.
Technological Innovation and Payment Facilities for International Visitors
In the area of service modernization, meetings with Tencent, the company developing WeChat, were resumed, following up on agreements initiated in December in Haikou. The primary objective is for Asian visitors to be able to pay for their consumption through this popular platform in local establishments, a function that already operates through a Mexican application and plans to expand its coverage soon.
Finally, the destination was extensively promoted within Huawei’s emblematic store on Nanjing Road, in front of more than a hundred agents and executives such as Xin Zuowei and Zhong Xiaomin. During this presentation, led by coordinator Iván Ruiz along with tourism references Judith Guerra, Jaime Morett, and Eusebio Han, a joint campaign was announced that will showcase the capital’s offerings on millions of mobile devices in mainland China.
