MEXICO CITY, August 13 – In a significant move to bolster local economies and promote sustainable practices, Oxxo, a prominent convenience store chain, has partnered with Mexico City authorities to integrate products from the city’s Conservation Land into its retail outlets. The agreement, signed yesterday, aims to broaden commercial avenues for local producers and foster economic growth within rural communities.
Strategic Alliance for Sustainable Development
The collaboration brings together key governmental entities: the Secretary of Environment (Sedema), the Secretary of Economic Development (Sedeco), and the Commission of Natural Resources and Rural Development (Corenadr). This multi-agency approach underscores the initiative’s dual objective of environmental conservation and economic empowerment for the rural communities of Mexico City.
Mexico City’s Conservation Land constitutes approximately 59% of the capital’s territory. This vast area is crucial for providing essential environmental services, including aquifer recharge, carbon capture, climate regulation, and biodiversity conservation. It also serves as a vital zone for agricultural and productive activities, supporting numerous local livelihoods.
Bringing Capital’s Produce to Consumers
A notable project under this agreement is ‘Espina,’ a brand specializing in artisanal snacks and food items crafted by communities residing in the Conservation Land. By introducing these products into Oxxo stores, the initiative seeks to bridge the gap between urban consumers and the agricultural output of the capital’s rural areas, thereby enhancing commercial prospects for these producers.
This strategy aligns with broader governmental policies aimed at promoting sustainable production within the Conservation Land. Sedema highlights that this zone encompasses about 88,000 hectares, with 70% of it being social property, predominantly ejidal and communal lands.
Oxxo’s Commitment to Local Producers
Armando Novoa Moreno, Corporate Affairs and Sustainability Manager at Oxxo Mexico, emphasized the convenio’s role in making locally produced goods accessible to a wider consumer base through Oxxo’s extensive store network. “We are proud to build relationships that allow us to grow together with our neighbors in the country’s capital. This agreement represents an opportunity to bring the countryside to the shelf and make products from our city available to the millions of customers we serve daily,” stated Novoa Moreno.
He further added that Oxxo’s presence in Mexico City is intended to translate into tangible opportunities for those who produce and generate value within these communities. Oxxo has a history of similar programs, linking with Mexican producers and small businesses. Public information from Oxxo indicates that 99% of its suppliers are Mexican, with over 1,200 being micro, small, and medium-sized enterprises.
Balancing Conservation and Rural Economy
The agreement establishes a direct link between productive activities and territorial protection. The Conservation Land’s ecological functions are indispensable, and by expanding commercial channels, capital authorities aim to provide rural communities with viable alternatives to strengthen their productive activities without compromising natural resource conservation.
The integration of products like those under the Espina brand serves as a new point of connection between urban consumers and Mexico City’s agricultural sector, with Oxxo acting as a crucial commercial conduit. This initiative is expected to foster a more sustainable and equitable economic landscape for the region.
Source: https://sociedad-noticias.com/2026/08/13/oxxo-vendera-productos-del-suelo-de-conservacion-de-cdmx-en-sus-tiendas/
